Concept: Balance You Can See
Stingray XR is a balance coach that corrects you during the movement. A smart bar, a smart mat and a phone camera cue the body back to balance mid-rep, then share every session with a coach or physio. Designed for MindBridge XR in Doha as a wellness and performance product for clinics, clubs and home, it had to feel precise, calm and made to be touched.
Inspiration: The Stingray
The whole project grows from one animal. The stingray senses its surroundings through invisible fields, glides without aggression, carries a textured skin that grips, moves in silence and keeps a stable spine in turbulent water. Each of these five traits became a design rule: the cyan cue light, the wing-like fold of the mat, the shagreen grip of the bar, the quiet feedback and the straight central axis of the product.
Logo: The Ray With an S in Its Back
The mark is a stingray seen from above, with the S of Stingray running down its spine as negative space, so the background always shows through. It sits above a custom STINGRAY wordmark drawn for the brand. The identity is built on an ocean palette of Ocean Blue, Ray Blue, Abyss and Pearl, and is designed in Arabic and English from the start.
Product: The Smart Bar
The Smart Bar is a straight training bar with copper end caps. The ray mark is laser-etched on each cap, and a thin cyan ring carries the cue light, the product’s one signal. The grip borrows its micro-relief from shagreen skin, and interchangeable sleeves come in graphite, carbon, gold, black and white.
Product: The Smart Mat
The Smart Mat folds like a ray’s wing. Soft lights show where to place the feet and react during each exercise, while the mark sits quietly at the foot of the mat. Ocean is the reference colourway, with graphite, magenta and green alternatives for different spaces.
Packaging: The Kit Box
The kit arrives in a long matte box, almost black, with the STINGRAY logo on the lid and MindBridge XR on the side. Inside, the bar sections and the copper end caps sit in their own slots, so unpacking feels as calm and precise as the product itself.
Concept: Club Edition
A concept colourway exploring how Stingray could live inside a football club, shown here in Paris Saint-Germain colours. Navy, red and white bands run across the bar, the mat and the kit box, which holds the bar sections and end caps in their own slots. This edition is a design proposal, not an official or licensed product.
